Double your monthly income and triple customer satisfaction by becoming a certified LinkedIn profile writer
The LinkedIn Profile Writing Masterclass
Double the income you make from each client by adding value that clients are eager to pay for
Discover how to charge higher rates while spending less time writing for each client
Raise your brand perception by leveraging this desirable skill that converts more leads into paying clients
Land your clients more desirable and higher paying jobs, thus earning their gratitude — and earning you more referrals
Become a certified expert on LinkedIn
Graduates of this course can call themselves a “Certified Career Enlightenment LinkedIn Writer” and be recognized as an industry-leading expert in the field.
Get CEUs toward your national certification
Successful graduates will get credits toward their NCRW, CMRW, or CCM designations.
Go at your own pace
Go fast. Go slow. This course will be a continued resource for you as you grow this side of your practice.
Benefit from a proven system
I’ve worked with more than 200 clients and have a 99% customer satisfaction rate. Let me show you how so you can apply my tips and tricks to your own practice.
If you aren’t promoting your LinkedIn profile writing services, you’re losing thousands of dollars a year for no good reason!
Every time you turn down a LinkedIn profile client, undervalue LinkedIn profile writing in a bundle, or bury LinkedIn profile writing services on your website because you really don’t like to write profiles, you’re missing out on thousands of dollars of bonus income for no reason.
Your clients are willing to spend up to $1,000 just on a new LinkedIn profile, and that’s in addition to all the other services you can offer them. But maybe you don’t really like technology. Or you’re confused about how to actually write an excellent profile. Maybe you think you can’t compete with other more experienced profile writers.
If you learned how to write resumes, then learning LinkedIn is just another style of writing. You don’t have to be a master of technology. Just continue to be an excellent writer!
If you understand the context with which your clients are using LinkedIn, as well as the proper style, voice, and formatting techniques of profile writing, you’ll be well on your way to deeper client relationships and thousands in new income.
You also gain access to a private Peer Review Community and Mastermind Group
Peer Review Community
Having access to a community of writers can help get you unstuck when you’ve written something for a client and don’t feel 100% sure about it.
The is a members-only Facebook group where you can post work and get feedback on it, give feedback and mentor others, or just discuss your progress through the course.
Wouldn’t it be nice to have a community of people you can talk to about your LinkedIn profile writing questions?
Take advantage of our mastermind calls, scheduled based on everyone’s availability, to discuss nascent topics, like client issues, LinkedIn changes, and how to handle difficult situations.
Bring your challenge to the table, and we’ll help you find the best solutions.
Get your first month in the mastermind FREE!
For a limited time, I’m giving away access to the Mastermind Group free to members of NRWA, CTL and other members of professional organizations. This normally costs $50/ month.
About Joshua’s LinkedIn Profile Writing Masterclass
Joshua’s LinkedIn Profile Writing Masterclass is the first and only such course. It offers comprehensive skills training that’s on par with any university-level writing course.
Worth 3 CEUs toward your NCRW or CMRW, you’ll learn not only the HOW of writing LinkedIn profiles but also the WHY. I start with the theoretical frameworks so that the style, voice, and formatting techniques I show you later on make complete sense.
Check out the course outline for yourself:
Close the outline
Click Below to Expand the Entire Course Outline
Expand to see the entire outline
|Module 1||Getting Started|
|Learning Objectives: Ability to use the platform and navigate the course Describe what it takes to become a certified LinkedIn Writer Demonstrate your current knowledge of LinkedIn Commit to scheduling time for each lesson in this course|
|Unit 1||How to use this elearning system|
|Unit 2||Practice quiz|
|Unit 3||About this course|
|Unit 4||Why so much theory?|
|Unit 5||Join our Facebook group and meet other writers|
|Unit 6||About the author|
|Unit 7||Taking this course for credit|
|Unit 8||Module 1 Conclusion|
|Module 2||Today's Job Search|
|In This Module You Will: Learn what economic conditions have caused a change in how people find work, and what this means to companies, job seekers and career professionals.|
|Unit 1||Module 2 Introduction|
|Unit 2||Susan Rich Radio Interview|
|Unit 3||The economic conditions that led to social media in the job search|
|Unit 4||How recruiters changed|
|Unit 5||How job recruiters screen you on LinkedIn|
|Unit 6||Sodexo's social media recruiting results|
|Unit 7||CH2M HILL's social media recruiting success|
|Unit 8||How job seekers use social media|
|Unit 13||Module 2 Conclusion|
|Module 3||Online Profiles and the Job Search|
|In This Module You Will: Learn the fundamental strategies job seekers use and break down the differences between resume and online profile writing|
|Unit 1||Module 3 Introduction|
|Unit 2||Prolific Living Excerpt|
|Unit 3||Introduction to the 3 Ps|
|Unit 4||Personal positioning|
|Unit 5||Joshua's overview of the 3 Ps|
|Unit 6||Polishing profiles|
|Unit 7||Publishing professionally|
|Unit 8||The 3 questions|
|Unit 9||Why the resume is not enough|
|Unit 10||Why people need help writing a profile|
|Unit 11||Module 3 Conclusion|
|Module 4||LinkedIn's role in the job search|
|In This Module You Will: Find out what LinkedIn is from their CEO, the president of the United States, and take a quick video lesson on LinkedIn Profiles.|
|Unit 1||Module 4 Introduction|
|Unit 2||Free at Work Interview|
|Unit 3||What is LinkedIn|
|Unit 4||LI business update|
|Unit 5||Business trends|
|Unit 6||CEO Jeff Weiner|
|Unit 7||President Obama|
|Unit 8||LinkedIn basics|
|Unit 9||What makes profiles different than resumes|
|Unit 10||LinkedIn usage stats|
|Unit 11||The most important parts of the profile|
|Unit 12||Complete that profile!|
|Unit 13||Module 4 Conclusion|
|In This Module You Will: Writing for LinkedIn has a unique style and means you’ll have to change how you’ve done things in the past. Are you ready for a whole new way of writing?|
|Unit 1||Module 5 Introduction|
|Unit 2||On narrative|
|Unit 3||The Power of Stories|
|Unit 4||Ira Glass on Storytelling|
|Unit 5||On curiosity|
|Unit 6||A Content Marketers Guide To Creating Curiosity|
|Unit 7||On active voice|
|Unit 8||On using personal tone|
|Unit 9||On clarity and depth of meaning|
|Unit 10||On specificity|
|Unit 11||PAR statements|
|Unit 12||Sentence fragments|
|Unit 13||Module 5 Conclusion|
|In This Module You Will: There’s a lot of talk about optimizing LinkedIn profiles to maximize search. Well, that’s all rooted in understanding keywords, which you will by the end of this lesson!|
|Unit 1||Module 6 Introduction|
|Unit 2||Intro to SEO|
|Unit 3||What are keywords|
|Unit 4||How to research keywords in 5 min or less|
|Unit 5||How to stack rank your keywords|
|Unit 6||Keywords versus keyphrases|
|Unit 7||How to apply keywords to a LinkedIn profile|
|Unit 8||Module 6 Conclusion|
|In This Module You Will: There’s no bolding, underlining or italicizing in LinkedIn. But that doesn’t mean you can have interesting looking profiles. Here’s how to do it.|
|Unit 1||Module 7 Introduction|
|Unit 3||Spaces and white space|
|Unit 5||Importance of character count|
|Unit 6||How to change the dictionary|
|Unit 7||Module 7 Conclusion|
|In This Module You Will: After I started coaching LinkedIn profile writers in their practice, I’ve encountered some deadly client-losing mistakes. Learn these so you can avoid them later.|
|Unit 1||Module 8 Introduction|
|Unit 2||Starting with the resume instead of their current profile|
|Unit 3||Overusing buzzwords|
|Unit 4||Using clichés|
|Unit 5||Repeating words or phrases|
|Unit 6||Using jargon|
|Unit 7||Being "ME" focused|
|Unit 8||Missing typos|
|Unit 10||Making a suggestion to a client when they've already done what you've asked|
|Unit 11||Come clean, which ones of these have you done!|
|Unit 12||Module 8 Conclusion|
|In This Module You Will: Although this section isn’t read first, the profile summary is one of the most important (and time consuming) parts of someone’s LinkedIn profile. These lessons will help you feel confident while writing in your client’s voice.|
|Unit 1||Module 9 Introduction|
|Unit 2||Summary writing guidelines|
|Unit 3||The 2 major styles of summaries|
|Unit 4||Formatting techniques|
|Unit 7||Longer examples|
|Unit 8||Storytelling (mid-career)|
|Unit 9||Storytelling (entrepreneur)|
|Unit 10||Multiple objectives|
|Unit 11||Multiple Identities|
|Unit 12||Bulleted Achievements|
|Unit 13||Bulleted experience|
|Unit 14||5 questions|
|Unit 15||What and how|
|Unit 16||International focus|
|Unit 17||Module 9 Conclusion|
|In This Module You Will: When an employer does a search on LinkedIn, the first things they see are the person's picture and the headline next to it, all in a long list of search results. They will click on the profiles with the most compelling headline.|
|Unit 1||Module 10 Introduction|
|Unit 2||Why the headline is important|
|Unit 3||The headline is about the audience, not your client|
|Unit 4||Avoiding these headline pitfalls|
|Unit 5||Headline-writing guidelines|
|Unit 6||11 examples of good headlines|
|Unit 7||Module 10 Conclusion|
|In This Module You Will: Many resume writers copy and paste the resume into LinkedIn’s Experience sections. Don’t make this mistake. Follow the lessons bellow and your client will LOVE you for it.|
|Unit 1||Module 11 Introduction|
|Unit 2||Most recent is most important to get right|
|Unit 3||How far back to go|
|Unit 4||Perception is everything|
|Unit 5||Notes on style|
|Unit 6||BILL EDMUNDSON|
|Unit 7||GORDON S. MILLS|
|Unit 8||RICHMOND RICHARDS|
|Unit 9||LYNN EDWARDS-MERRIMAN|
|Unit 10||JASON TAYLOR|
|Unit 11||TRAYON JEFFERSON|
|Unit 12||MADELEINE O’BRIEN|
|Unit 13||Module 11 Conclusion|
|Module 12||Other Sections|
|In This Module You Will learn some of the special sections of a profile that can help your client really stand out from the crowd.|
|Unit 1||Module 12 Introduction|
|Unit 3||Work examples|
|Unit 4||Volunteer experience & causes|
|Unit 11||Module 12 Conclusion|
|Module 13||Working With Clients|
|In This Module You Will:|
|Unit 1||Module 13 Introduction|
|Unit 2||Your writing process|
|Unit 3||Passive seekers|
|Unit 4||Lots of contract positions|
|Unit 5||Moving recommendations around|
|Unit 6||Currently not employed|
|Unit 7||Too many directions/interests|
|Unit 8||Not enough personal information|
|Unit 9||They want you to log in for them|
|Unit 10||No picture/bad picture/refuses picture|
|Unit 11||Module 13 Conclusion|
|Module 14||Final Exam and Certification|
|Take your final exam and learn how to get your CEUs.|
|Unit 1||Getting your CEUs|
|Unit 2||Your certification assets|
|Unit 3||Final Exam|
Meet Your Instructor
Back then, LinkedIn wasn’t nearly as important as it is now. Curious, I started making small changes to my profile with measurable results in my job search. While other unemployed professionals were waiting months just to get interviews with their resume alone, I was getting them in weeks by leveraging LinkedIn.
Intrigued, I started researching LinkedIn and social media job search topics with the goal of building a business where I could help others benefit from the lessons I was learning. Next, came my blog, CareerEnlightenment.com, which won an About.com Readers’ Choice Award in 2013 after hundreds of articles and hundreds of interviews with recruiters, job seekers, and LinkedIn experts.
I also started giving talks about LinkedIn and other social media job search techniques. In fact, I’ve spoken at NRWA, CTL, NACE, and MBA-CSAE as an authority on leveraging LinkedIn.
Around the time I began my public speaking engagements, I started offering my own LinkedIn profile writing service. Since 2009, I’ve served more than 200 clients and now have 6 writers working for me.
And I just have to say that my clients are getting some amazing results! Just listen to what Roxan Leo said:
“I just wanted to thank you for the fantastic job you did. It was very authentic, candid and impressive. I’m sure you have something to do with the fact that I have been hired by the S. P. Legal Center (yesterday) which is my dream come true.”
How often do you get emails like that?
Well, after what I’m prepared to share with you in this course, you’ll get them regularly! And some extra revenue too!
After completing the LinkedIn Profile Writing Masterclass, you’ll:
- Reduce the amount of time it takes for you to write a profile
- Easily build an upsell path for current clients
- Build a portfolio of profiles you can be proud of
- Feel 100% confident about your LinkedIn profile writing abilities
- Become an authority among your peers
- Immediately elevate your own personal brand by becoming a LinkedIn Pro
- Stop feeling anxious every time a client orders a profile from you
Graduates of “LinkedIn Profile Writing Masterclass” say
Ever wish someone would just sit down with you and walk you through, step by step, exactly how to write and use a LinkedIn profile? Then this course is for you!
What struck me first was how well organized the course is, with an excellent eye for the details
I came away with a stronger appreciation of the value of using social media for a job search, how each (LI, Fb, Tw) can be used to the greatest effect, and with plenty of information to share with clients to increase social media’s value for them.
At your pace. And you can always go back.
Worth every penny!
Dayna Feist, CPRW, JCTC, CEIP
The Linkedin Profile Writing Masterclass has been a great learning experience!
I started implementing the information with clients immediately because it breaks down what the anatomy of a winning profile is and shows how to use it effectively. I highly recommend this course to any career development professionals.
I highly recommend Joshua’s Masterclass.
It offers you a very comprehensive guide to crafting a great LinkedIn profile. You start with the overview of today’s job search world and the increasing role of LinkedIn in candidates’ sourcing. Joshua outlines his take on a well-written LinkedIn profile and equips you with tools to act on your newly gained knowledge. It consists of 14 modules and covers topics like: style, formatting, summary, SEO, working with clients and many, many others.
The course is media-rich; there are audio recordings and video clips and it’s user-friendly.
Thank you Joshua and well-done!
To quote John Kotter from Module 5 ‘I think of myself as a life-long learner’. This is part of my identity and fits strongly with my values. I want to know as much as I can of a subject so I can best serve my clients. Knowledge about social media is essential for career coaches, yet too many work with the information they have gleaned from using LinkedIn themselves. But this isn’t enough.
This course has been invaluable to my work, and even though I’m seen as an expert–I wrote an eBook ‘How to Use LinkedIn to Find a New Job–I wonder if you can ever be an expert with the constant changes, and where else should you gain relevant knowledge to share?
I’ve really enjoyed this course. There’s a lot to it, which is a good thing, I didn’t want to run through a course in just a few hours, and this is a comprehensive programme covering everything you want to know about and a lot more besides. To do it properly you need to set aside time each day, but you can also dip in to different sections if needed.
The links to additional resources are tremendous, audio, video and other articles all helped me get an even deeper perspective on this topic.
Thanks Joshua, the course has been great and worth every penny/cent!
Denise Taylor, MBA, C.Psychol, AFBPsS
This training enabled me to build a top-notch LinkedIn profile for one of my clients right away. The program goes in detail about things to make my profiles different, better, and it also provided me with a real competitive advantage in my market.
Written by the expert on job hunting using social media, a true storyteller, embark on this social journey to build the best LinkedIn profiles for your clients too.
I’ve seen tons of instruction on “how to write your LinkedIn profile,” but not for making it your business. So much of the freely available Internet advice is outdated within days of being posted. This course has advice that will last far longer, even in the face of the almost daily changes in LinkedIn.
“The LinkedIn Profile Writing Master Class” course has helped me write better personal brand statements and enhance my client’s profile content. Joshua gave good detailed instruction on how to construct a LinkedIn profile. The course used a good mix of media to accommodate different learning styles. The numerous videos, exercises and examples helped me transform basic profiles to reflect the unique skills and abilities of my clients. I know this course was written for professional LinkedIn profile writers; however, I believe, it is for everyone who takes their online image seriously.
I highly recommend “The LinkedIn Profile Writing Master Class.” course. This is a reference tool that I will continue to use.
LinkedIn Profile Writing Masterclass: Designed for the Serious Career Professional
Sample Learning Units
Spaces and white space
Just like bullets, white space helps readers scan a profile. Good online writing uses lots of white space.
Add white space to your clients’ profiles by avoiding big blocks of text and shortening paragraphs when possible.
Check out this great example of the how to use white space.
Did you notice the one-sentence paragraphs?
Did you notice the extra line breaks between sections?
Did you notice the use of 2 different types of Unicode symbols as bullet points and visual identifiers?
LinkedIn profiles don’t allow formatting in the text areas. Those are for pure text alone. No, you can’t change fonts to bold, underline, or italics. But you can use bullets because LinkedIn’s text areas support something called “Unicode.”
With Unicode, many different bullet symbols are available for you to use. Here’s a complete list of the Unicode typography: http://unicode-table.com/en/#miscellaneous-symbols
When you provide a Word document to your client with the new profile, all the client needs to do is copy and paste your bullet point or symbols into LinkedIn’s text area. In other words, do your bullet points in Word, and they’ll be preserved when copied into LinkedIn.
To really make your clients stand out online, try using any of the following symbols. Hint: If you work from a template, you might want to copy and paste these into the template so you’ll have easy access to them when doing your writing.
★ ✪ ✯ ✰
☛☚ ☜ ☞ ☟ ⇨ ► ◄ ► »
■ ♦ ◆ ●
✘ ☐ ☒
In addition to bullet points, you can also play around with other symbols and use them as visual cues. For example, if your client includes their email address, consider putting it on its own line with one of these symbols to draw attention to it.
Let’s say you have a client who has two distinct roles in his work. He’s a carpenter and a prophet. Or she’s a financial controller and a weekend wedding photographer. Maybe you just want to separate different thoughts in someone’s summary, or experience section.
Well, since LinkedIn supports Unicode you can use any of these repeated symbols, to create a dividing line.
In the profile examples in an upcoming lesson, you’ll see the use of these dividers in action. There’s a lot you can do with this technique!
It would be a good idea to copy and paste these into your template for later reference.
Check out the next learning unit to see these in action!
What’s Inside the LinkedIn Profile Writing Masterclass?
By the end of this course, you’ll know:
The theoretical background of LinkedIn and the context it has with your clients
11 essential frameworks for writing killer LinkedIn profile summaries
12 essential frameworks for writing LinkedIn headlines that get clicks
The 9 biggest mistakes resume writers make when working with clients on LinkedIn profiles
This module shows you how to use this elearning environment. It’s easy.
At the end of each learning unit, you’ll mark the unit as complete.
At the end of each learning module, you’ll take a short quiz.
At the end of this entire course, you’ll pass a final exam to earn your CEUs.
Today’s Job Search
In this module, you’ll learn what economic conditions have caused a change in how people find work. You’ll also discover what this means to companies, job seekers, and career professionals.
Online Profiles and the Job Search
In this module, you’ll learn the fundamental strategies job seekers use and break down the differences between resume writing and online profile writing.
LinkedIn’s Role In the Job Search
In this module, you’ll find out what LinkedIn is from their CEO and the president of the United States. You’ll also take a quick video lesson on LinkedIn Profiles.
LinkedIn writing has a unique style, which means you’ll have to change how you’ve done things in the past. Are you ready for a whole new way of writing?
There’s a lot of talk about optimizing LinkedIn profiles to maximize search results. Well, that’s all rooted in understanding keywords, which you will by the end of this lesson.
LinkedIn doesn’t let you bold, underline or italicize text. But that doesn’t mean you can’t create interesting-looking profiles. This module teaches you how.
In my time coaching LinkedIn profile writers, I’ve encountered some deadly client-losing mistakes. I’m sharing them with you so you can avoid them later.
Although no one reads the summary section first, the profile summary is one of the most important (and time-consuming) parts of someone’s LinkedIn profile. These lessons will help you feel confident while writing in your client’s voice.
When an employer does a search on LinkedIn, the first things they see are the person’s picture and the headline next to it, all in a long list of search results. They’ll click on the profiles with the most compelling headlines.
Many resume writers copy and paste a client’s resume into LinkedIn’s experience section. Don’t make this mistake. Follow the lessons in this module, and your client will LOVE you for it.
Other profile sections
There’s a lot more to LinkedIn than meets the eye. In this module, I fill you in on some of the special sections of a profile that can help your client really stand out from the crowd.
Working with clients
So now that you’re a profile writing expert, how do you go about working with clients in the best way? If you’ve worked with clients on resumes before, you might find these tips to be new and different than you’re used to.
Final Exam and Certification
Learn how to get your CEUs.
Take the final exam.
You’ll also get these bonuses just for signing up
Including a *FREE* copy of my book The Social Media Job Search Workbook sent directly to your home.
- A FREE copy of The Social Media Job Search Workbook delivered to your home
- 1 FREE month of access to a private Peer Review Community and monthly Mastermind Group calls
- FREE access to the very template I use when delivering profiles to my clients
- 6 FREE months of Jibber Jobber, courtesy of Jibber Jobber founder Jason Alba — this software is simply the best way to stay organized in your career
- FREE links to ALL the tools I use to run my business
6 Months of JibberJobber For FREE!
Jason Alba, founder of JibberJobber has generously donated six month of his software to my customers for FREE. This is simply the best way to stay organized in your job search.
When you sign up as my customer, I’ll send you special instructions for accessing your 6 free months of JibberJobber.
To learn more about JibberJobber and how it will completely revolutionize your job search, watch the video above.
**Limited Time Offer** Get Your LinkedIn photo professionally touched-up for FREE
For the first 50 people who sign up to take my LinkedIn Profile Writing Masterclass, I’ll re-touch your profile picture for FREE.
Having a re-touched profile photo can help you:
– Look younger
– Look more professional
– Attract more profile views
– Improve your online marketing and lead generation
Remember: Your profile picture is the most important part of your profile. Every day you display a less-than-flattering profile picture is another day of missed opportunity.
30 Day Money-Back Guarantee
I’m so absolutely sure my LinkedIn Profile Writing Masterclass will help you master the art of profile writing that I’m offering an unconditional, NO-question-asked, 30-day money back guarantee.
If for whatever reason my LinkedIn Profile Writing Masterclass doesn’t meet your needs, simply send me an email within 30 days from the date you signed up, and I’ll refund your money right away!
You have nothing to lose!
Don’t Sign Up for This Course if You Want to Become Obsolete, Miss Out on Thousands of Dollars and Let your Customers Go Somewhere else for their Profiles
You have a choice.
You can invest in new skills for your business, or not.
The reality is that times have changed and your customers are asking for new services. This is actually very good news.
The problem is that there have been no quality standards defined as to what a good profile should look like.
After this course, you’ll be able to stand behind every writing and formatting decision you make with a client.
You’ll be 100% confident in your LinkedIn profile writing abilities.
Don’t think you can just do resumes your whole career. That’s simply not an option any more. And those of us who are open to change will serve our client’s needs and make more money in the process.
So I invite you. Unless you are already a LinkedIn profile writing expert, have 100% customer satisfaction with the profiles you write or are about to retire and don’t really want to invest in your craft anymore. . . Join me.
Sign up for “The LinkedIn Profile Writing Masterclass today!
Register for The LinkedIn Profile Writing Masterclass
PS. Remember that I only have 50 slots left for photo retouching. Your profile picture is the most important part of your profile. Everyday you display an ungratifying profile picture is another day of missed opportunity.
Your picture is THE MOST IMPORTANT PART OF YOUR ONLINE REPUTATION. JUST LOOK…
Sign up for the course now and get back a much improved profile picture. It might make the difference between getting a job this month, or next year.
The Opportunity Is Gone in 5 Years